For Christmas, I got a National Geographic subscription as a gift. I'm trying to be a better citizen of the world and learn more about its geography and people.
When I read a story like this one, I want a link to Ras Kamboni on Google Maps to see where it is. Sure, I'll go look it up myself (depending on how much time I have) but why not make it easier for users?
Same goes for financial data. If I read a story about the new iPhone, can't I get Apple's financials alongside the story?